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Puma Fenty

As such, for Hellmann Mayonnaise one of Unilever core product ranges a key driver for the new identity was to future proof the brand Puma Fenty with a clear brand statement highlighting product quality and food appeal.Another part of the brief to Design Bridge was that the new single identity and packaging range design for Puma Fenty Hellmann Mayonnaise should reflect the brand leadership position and price point Puma Fenty and aid in delivering consistency globally.Having celebrated its 100 year anniversary in 2013, it was also an opportunity to acknowledge the heritage of Hellmann Mayonnaise and re evaluate some of the key brand equities that over time had become obsolete, or lost across international variations.Perhaps the most noticeable change with the new identity is the dramatisation of the blue ribbon motif.

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Puma Fenty

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